Despite SEO being around for years, most people are yet to understand how it works fully. As a result, they end up making mistakes, which negatively impact their SEO. Luckily for you, you can work with an SEO reseller who can offer guidance and teach you a thing or two about SEO.
While you have the option of getting help from an SEO consultant, you should also avoid making the following mistakes.
1. Duplicating content
Duplicate content in SEO means that the content appears on more than one web page. While you might not get jailed for posting duplicate content. It is not worth it. Why? Google bots will be confused on the pages to index if the content is similar. What that means is duplicate content will not work for your SEO.
To avoid duplication issues, it is simple: embrace authenticity and try as much as you can to post content that no one else has.
2. Not doing keyword research
One of the mistakes that most webmasters make is not doing keyword research. What that does is slowing down your SEO. Without keyword research, you will not be able to drive relevant traffic to your website. Keyword research is aimed at discovering phrases that most visitors use while searching for a product or a business.
The analysis will help you know the kind of keywords that your competitors are ranking for, most used keywords and the ones that are relevant to your target audience.
3. Having a poor web design
The moment you think of setting up a website, the first thing that you should do is find a web developer that will do a great job. Use experience is critical when it comes to SEO. Whether or not your web architecture is easy to navigate will determine how long the users will want to spend time on your page.
A good design will keep the visitors coming for more of your content.
4. Ignoring mobile responsiveness
Most web owners are yet to realize just how crucial mobile responsiveness is. About sixty percent of the search queries originate from mobile devices. What does that tell you? Most of your customers will use mobile devices to get to your web pages. You need to, therefore, make it easy for them to access your website by making it responsive to mobile.
One of the ways through which you can achieve this is by optimizing your page loading speed and compressing your images while at the same time maintaining their quality.
5. Having unrealistic expectations
Most people who have no clue about how SEO works have the notion that it can work overnight. Well, that is not the case. For you to get the results that you desire, you need to work. SEO is all about hard work and consistency. It is the only way that you can get a good ROI.
Above are just some of the common mistakes that most people make in SEO. By avoiding them, your SEO will certainly head in the right direction.